90% of all crimes are committed by males. This number does not surprise me at all. Males in the media are almost always portrayed as violent and rule breaking. So when we hear that they are the ones committing most of the crimes, it does not shock us. When young children see violence in video games and on TV it starts to become normal to them. As they get older, they remember what they have seen and start to act that way. They think that there is nothing wrong with the actions they are making.
In this ad the boy is being rebellious by doing something in most places is considered rude or wrong. The boy has attitude and Nikes’ slogan “Just Do It” could promote violent activities to people.
This image lets off an attitude of a cowboy. It makes him look tough and rigid. The man in this ad has a certain attitude that shows he is brutal and no one can get in his way. It fits the cave man mentality because it uses a manly icon; a cowboy to display a aggressive nature in men.
In this advertisement Nike is using Lebron James to promote the manliness in their products. He is a strong basketball player and when people see the picture they picture him making the shot because of the anticipation that is shown. It fits this category because the ad has a sport figure to show how cool their products are. Young teens and boys look up to him so it makes them more interested in Nike. 
The man in this advertisement has a muscular and built body. Bowflex has used this person to make their exercise machine look even more body enhancing. When men look at the results this man has made they now too want to buy a Bowflex.
Heroic Masculinity
This is a movie poster for the movie Gladiator. Russell Crowe is the hero of the film and uses violence to get people to see the movie. It fits the heroic masculinity category because he is holding a sword to signify that he is strong and has power. Just by looking at the poster you assume the film will have violent scenes which attract people to go see it.
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